13 July 2007

One Million

Toyota recently announced that it's passed the 1 million mark in the sale of hybrid vehicles worldwide.

Such nice big round numbers sometimes have psychological significance, and perhaps this marks a threshold, where the hybrid is no longer an innovation, but a normal part of the auto markets.

Of course, Toyota is no longer alone in bringing them to us, although Detroit still seems rather clumsy in this matter. The real challenge to Toyota in the hybrid end of the market is from another japanese giant, Honda. Here's the URL for an enthusiastic assessment (by a Brit, Steve Nelson) of the latest from Honda.


And here's a discussion of the differences between the two Japanese corporation's approaches in this area.


To my tastes, frankly, that second article, from a paper in British Columbia, Canada, sounds a bit too patly partisan, as if the reporter was simply putting his own name to a Honda hand-out. Still, I'm in no position out of my own technological ignorance to argue with it.

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Knowledge is warranted belief -- it is the body of belief that we build up because, while living in this world, we've developed good reasons for believing it. What we know, then, is what works -- and it is, necessarily, what has worked for us, each of us individually, as a first approximation. For my other blog, on the struggles for control in the corporate suites, see www.proxypartisans.blogspot.com.