20 July 2007
Ford's Euro-Luxury Brands
In 2001, still following that same aspiration, it folded Volvo into its newly formed "Premier Automotive Group" with two other Euro-luxury brands, Jaguar and Land Rover.
Scratch that business plan! At least two of those brands are now on the auction block. It expects to get up to $8 billion for the two UK-based operations. This would get it back about 2/3ds of what it lost in 2006.
It's possible that all of them are actually on the block: there are persistent rumors that FMC is interested in selling Volvo as well -- though the company denies them.
Is this the sound of a company, and an industry, marching bravely toward extinction? Or is it just me? At the minimum the whole 'Premier Group' thing is a failed experiment, now written off. But that experiment was in itself a bit of a last-gasp.
Knowledge is warranted belief -- it is the body of belief that we build up because, while living in this world, we've developed good reasons for believing it. What we know, then, is what works -- and it is, necessarily, what has worked for us, each of us individually, as a first approximation. For my other blog, on the struggles for control in the corporate suites, see www.proxypartisans.blogspot.com.